Fact: If your competition’s website loads quickly, navigates and presents information easily on a mobile device and yours doesn’t, they are stealing your digital audience.
Mobile usage has shown rapid and steady growth over the past few years and is more popular than ever with Houston residents. Mobile advertising and optimization is crucial to marketing in Houston. Your website and content should be optimized for mobile viewing in order to reach your target market, expand brand awareness and keep you from losing digital traffic to your competitors.
Browsing on the Go
Houston’s mobile users want information quickly and simply. They are using the Internet on the go and don’t have time to hunt through your website for what they need. Houston businesses must take on this challenge by creating a responsive website.
A responsive website transitions from one screen size to fit various other screen sizes without users needing to zoom in or out. This makes content easy to read and navigate to increase your clickthroughs and conversions.
Optimizing your content for mobile use is key to improving engagement with your brand rather than your competitor. Use headlines to draw attention to important information and subheadlines for support and key details followed by body content.
Long paragraphs of content are difficult to read especially on a small cell phone screen and mobile readers are too busy too sift through to find the information they need. Break up sections of content for improved mobile viewing by:
- Keeping your content concise
- Keeping your call to action clear
- Using bullet points to make key points easier to read
Opting Out of Optimization?
If your website requires viewers to tap or zoom their cell phone screens to see your content or scroll endlessly to find your call to action, they will be navigating away from your website. They won’t have the information they need and with a bad experience attached to your brand, your competitors will be more likely to gain their business instead—you are losing sales.
Mobile usage is constantly growing and having your content optimized for different screen sizes isn’t something that “cool” or “hip” businesses are doing, it’s something that all businesses need to consider adopting if they haven’t already. Because as we’ve read, if your site isn’t optimized for the mobile users experience your competitors may be.
A Positive Experience
If your website is easy to interact with and your content is easy to comprehend mobile users will connect a positive experience with your brand. This will enhance your brand value to them and increase your clickthroughs and likelihood of valuable lead conversions.
The world is ready for mobile even though you may not be. If your Houston business isn’t optimizing for the growing mobile audience, your competitors will leave you in the dust.