If seeing is believing, the following five infographics will make you a believer. They present ideas, tips, facts, and figures that can improve your online presence and inspire your next marketing campaign—all provided by some of the top leaders in their fields. Their nifty graphics and attention to hard data will help your business flourish on the Internet.
1. The Client’s Guide to Creating a Website
Your website is your face to the world. An unattractive site can send searchers packing. A beautifully designed, interactive, and well-curated site can increase your views and have your audience coming back for more—but making this perfect website is more than just picking a site name and writing out text. Great websites take time, goals, research, creativity and professionality to launch. In this infographic by Reed Design Group, learn how you can build and design a site from the ground up that will captivate and inspire.
2. What Is Digital Marketing
With so many new advertising avenues, it can be hard to keep up with all the buzzwords. “Digital marketing” is often believed to be just one of those all encompassing ways to say online advertising. However, Ashdown Group’s infographic dispels this rumor by breaking down what really occurs when you invest in digital marketing and why it matters to your business. This helpful graphic also explains the smaller points of digital marketing that make all the difference including sitemaps, reports, and webmaster tools.
3. 11 Reasons to Care About Mobile Performance in 2015
Did you know that 1.2 billion people use their phones to access the web? This infographic by Web Performance Today does. And if that is not enough for you to want to know more about what your business can do in the mobile arena, they give you eleven more reasons to get started with your mobile campaign. For example, do you know why 97% of mobile shopping carts are abandoned? It’s often because of slowness and experience. That’s just one way this graphic will show you how to improve your website for a new type of viewer.
4. 10 Social Media Marketing Trends to Watch Out for in 2015
A new year brings new trends. CJG Digital Marketing created a breakdown of the ten most important social media behaviors to watch for. It even explains what is and isn’t working in terms of B2B social media marketing. And if you’re looking for what is new and ahead of it’s time, check out the last tip which shows the newest social media sites that are slowly catching on.
5. Understanding Consumers Local Search Behavior
Google is the king of all things online, so why not trust their fact based infographics. With this informative graph curated by Think With Google, small businesses and those looking to target specific locals can learn a thing or two about how consumers use Google to seek out local businesses, products, and services. After all, four out of five people want advertisements that are customized to their location or home ZIP code. Knowing how best to optimize your search listings can open your business up to nearby customers and visitors.
Putting Visuals to Work
Staying up to date on online trends and best practices can be tough on any business. With so many facts and figures as well as conflicting opinions, there is just too much to sort through. But by utilizing informative infographics from reliable sources, you can get the breakdown on what is important for your digital or mobile marketing and online presence.