So what is this Insta-picture, photo, candy gram business anyway? The social media network you’re referring to is properly named Instagram, and if you don’t know about it, it’s time that you learn.
Instagram has quickly become one of the most popular social media networks on the scene in Houston and around the world. It provides viewers with a constant stream of photos from people that they choose to follow, updating constantly throughout the day as people continue to post more and more.
Why does it work for online marketers in Houston? The same reason that photos are the most popular item on Facebook. People want to visualize. They want to actually see what people are doing, wearing, selling, and boasting about. As social media continues to grow, words are becoming less and less important, and photos are taking the forefront. Instagram caters to just that.
So where’s the appeal? It’s just photos, what’s in it for me? When uploading photos to Instagram, you can add filters to them, crop them, angle them, add a border and basically ‘Photoshop’ them up to make them the best photos that they can be. Cue the ‘likes’ people! Each photo ‘like’ and comment increases your views on the network by sharing to other users. That’s not all. Not only can you upload photos for all of your followers to view, but now you can even upload 15 second videos right to your feed.
Even better? The videos can be pulled from the storage in your phone and be cut and merged together into a single 15 second clip. That’s right, you don’t have to record directly into the Instagram platform. This gives users endless opportunities to edit whatever they need to cater to their audience.
Once you’ve posted something, you can then choose to share it to all your other social accounts with just one click. Instagram allows its users to link to Twitter, Facebook, Foursquare, Tumblr, AND Flickr! All you have to do is select which accounts you want to share with, hit “post” and voila, you have now shared one picture/video to numerous other social networks. Are you seeing the endless marketing opportunities yet?
Instagram has even started to experiment with sponsored posts, one of the most popular sponsors being Michael Kors. We all know that clothing genius, and if you don’t, I guarantee your girlfriend does. Why would Instagram do this? For the same reason Facebook and Twitter have allowed users to now sponsor and pay money to further the success of a post… MARKETING.
The fact that Instagram has now realized its marketing potential should not be overlooked. If you are looking to jump on the train, now is the time. Instagram will continue to grow in success and you want your Houston-based company to establish itself in this photo realm before it becomes swallowed by the corporate sponsor giants.
So what’s the hitch? Instagram runs mainly off of mobile devices/tablets. Although the site instagram.com is accessible on a desktop and laptop computer and allows you to ‘like’ and comment on photos, you cannot actually load a photo to the network unless it is through a mobile device/tablet.
Has this put a dent in the company? Instagram is so far from hurting. “The mobile app boasts over 50 million users, despite only living in iOS and Android devices. Instagram launched on Android just this year and it quickly earned 5 million downloads in six days. Its success caught the eye of the most valuable social network in the world. Facebook acquired Instagram in April for $1 billion.” (Mashable.com)
The biggest social media network in the world has bought them out! “Instagram’s presence on the web has improved enormously in the last year. You can now use the web version to do just about everything — edit your profile, comment and like photos, discover and follow other users — except upload pictures and videos.” (Mashable.com)
Instead of hurting themselves with this move, Instagram is working overtime to ensure that they are exclusive so their idea and also one of the most popular and current social media networks to date.
Setting up an account is very easy, if you can’t figure it out our friends over at Mashable have given a very nice step-by-step “Beginner’s Guide” to Instagram here.
My parting words… Get on it. Don’t be a fool, Instagram is where it’s at. Get your company on it. The best part? You don’t need to spend hours updating it. It IS possible to overshare on Instagram. Users who post too much do have a higher “unfollow” rate. This means that starting off, your company only needs to post once a day, or a few times a week at that. We can’t make this much easier for you. If you aren’t Instagramming, you’re losing.