Why Classic Rock Continues to Drive Revenue for Businesses

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Don’t stop believin’…in Classic Rock that is. Sure, gone are the days of free love, and any Woodstock tribute will never compare to that magical event during the summer of ‘69, but one thing you can be sure of — the tunes from these Classic Rock artists are still raking in millions of dollars.

Who is Listening To Classic Rock?

They may not want to admit it, but the hippies from the 60’s and 70’s grew up. Now considered baby boomers, most of them have real jobs and are influential and respected decision makers in their community. They many have turned their bell bottoms in for suits but these boomers are still hardcore Classic Rock radio listeners. They also lead very active lifestyles. After all, 50 is the new 30.

Baby boomers aren’t the only Classic Rock listeners. In fact, studies show that the Classic Rock listener demographic is getting younger and younger — in the last three years, the number of fans aged 12-34 has jumped 50 percent. “Rock from the 1960’s and ’70s was so good, it has turned on whole new generations of kids,” says Mark Pinkus, President of the catalog label Rhino. “Each album is like a ‘Greatest Hits.’”

Another group of rockers are the affluent. An Eventbrite study concluded that those making an annual $90K+ prefer to keep it classic, going to more rock concerts than blues/jazz, classical or opera. Classic Rock is appealing more and more to a wealthier demographic, making it ideal for advertisers looking to re-direct their marketing efforts from other formats or mediums.

These listeners like to have fun, have expendable incomes, and are extremely active. The 50-something-year-old Classic Rocker is traveling, eating out, spending time with family, making major career moves, and making large purchases ranging from second homes to boats to motorcycles and RVs.

Is The Classic Rock Audience Expanding?

The short answer… YES! Nielsen/SoundScan compiled a list of America’s total music purchases in all formats in 2014 and rock took the lead with 29% of the total. R&B/hip-hop came in second a whopping 12 points behind the leader. Rock sales nearly doubled those of pop music at 14.9%, country represented only 11.2% and all the above virtually slaughtered the trendy EDM sales of 3.4%.

That same study tells us that rock is the dominant genre for album sales (over 33% of all albums) with Classic Rock — by acts such as Pink Floyd and the Eagles — accounting for 60% of the genre’s album sales. Long live Rock and Roll.

While the Baby Boomers continue to be a coveted audience to reach, we can’t ignore the fact that Gen Xers, and even Millennials and younger, continue to love and enjoy the classic hits that continue to be the soundtrack to their lives.

What Else Can We Attribute to the Growth in Revenue?

A few things to credit this new, younger, demographic of listeners to is Classic Rock radio, streaming audio, popular movie soundtracks, and the rise in vinyl sales. A seven-year study by Statista details the rise of Classic Rock radio listeners in the United States of America. In the spring of 2014, the reported number of Classic Rock radio listeners was over 34 million, up nearly 10.5 million from 23.8 million back in the spring of 2008! As “Bad to the Bone” musician George Thorogood once said, “Classic Rock radio gave us our longevity.”

There’s no denying that today’s pop charts are full of R&B, hip-hop, and country, but it turns out dad’s old rock songs continue to rule the charts as the nation’s largest seller.

It’s called Classic Rock for a reason; it’s timeless! Classic rock provides nostalgia for older listeners, and introduces younger fans to one of the greatest eras in music. Danny & The Juniors had it right almost 60 years ago; Rock and Roll Is Here To Stay.

Top Marketing and Advertising Quotes from Around the Web

As marketers and advertisers, we’d be nowhere without our talent for creating engaging content and implementing cutting-edge marketing strategies. That’s why we’re always looking for that spark of inspiration that can help us out along the way.

We’ve put together some of our favorite quotes about marketing and advertising – feel free to leave your favorites in the comments below.

On the Importance of Understanding Your Audience

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” – Jim Stengel

On Social Media and Creating Great Content

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

“Social media is about sociology and psychology more than technology” – Brian Solis

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik

On Creativity

“Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.”      – Ed McCabe

“The difficulty lies not so much in developing new ideas as in escaping from old ones.” – John Maynard Keynes

On Thinking Outside the Box

“In advertising, not to be different is virtually suicidal.” – Bill Bernbach

There you have it. We hope these quotes help get your creative juices flowing. For some extra motivation, let us leave you with the timeless words of Andy Warhol: “They always say time changes things, but you actually have to change them yourself.”

How Radio Can Help You Better Connect with Millennials

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In a landscape that changes daily, spending money on effective marketing requires a great deal of adaptability. While older generations remain fairly predictable, many myths surround marketing to 80 million millennials and benefiting from their $1 trillion a year in purchasing power.

Is Radio a Viable Outlet?

Yes, each week the medium reaches 9 out of 10 people over the age of twelve.

Do Millennials Listen to the Radio?

Are you considering using the radio to connect with millennials? Wondering if it is worth it? Well, despite these digital natives creating playlists on their latest device, a Nielsen Report said the Millennial generation listens to the radio more than Baby Boomers and Gen X.

How Often and When?

They listen, on average, 11.5 hours a week mostly during the PM drive with nearly three quarters of that time being when they are out and about and able to make an impulse purchase.

What Stations?

Want to connect with millennials? Well, their favorite genre is country followed by contemporary pop and hits.

What Message?

Worrying about how to connect with millennials? What resonates with them? NPR recently did a series called New Boom. Think 180 characters. The Twitter Generation wants short and simple messages. Focus less on branding and more about creating credibility as a trusted source. They want to be entertained but not bombarded. Also, concentrate on their wants and needs as they are skillful at filtering out everything else.

What Do They Want?

They want it new and they want it now. Females are more likely to focus on health and beauty products while their counterparts are drawn to gadgets. They rely heavily on input and word of mouth; however, they happily share their satisfaction.

Given no magical formula exists, reaching Millennials provides challenges; yet, it can be accomplished with a specialized and targeted campaign. Moreover, enticing one can result in the loyalty of many.

Five Infographics That Will Change Your Online Strategy

If seeing is believing, the following five infographics will make you a believer. They present ideas, tips, facts, and figures that can improve your online presence and inspire your next marketing campaign—all provided by some of the top leaders in their fields. Their nifty graphics and attention to hard data will help your business flourish on the Internet.

1. The Client’s Guide to Creating a Website

Your website is your face to the world. An unattractive site can send searchers packing. A beautifully designed, interactive, and well-curated site can increase your views and have your audience coming back for more—but making this perfect website is more than just picking a site name and writing out text. Great websites take time, goals, research, creativity and professionality to launch. In this infographic by Reed Design Group, learn how you can build and design a site from the ground up that will captivate and inspire.

2. What Is Digital Marketing

With so many new advertising avenues, it can be hard to keep up with all the buzzwords. “Digital marketing” is often believed to be just one of those all encompassing ways to say online advertising. However, Ashdown Group’s infographic dispels this rumor by breaking down what really occurs when you invest in digital marketing and why it matters to your business. This helpful graphic also explains the smaller points of digital marketing that make all the difference including sitemaps, reports, and webmaster tools.

3. 11 Reasons to Care About Mobile Performance in 2015

Did you know that 1.2 billion people use their phones to access the web? This infographic by Web Performance Today does. And if that is not enough for you to want to know more about what your business can do in the mobile arena, they give you eleven more reasons to get started with your mobile campaign. For example, do you know why 97% of mobile shopping carts are abandoned? It’s often because of slowness and experience. That’s just one way this graphic will show you how to improve your website for a new type of viewer.

4. 10 Social Media Marketing Trends to Watch Out for in 2015

A new year brings new trends. CJG Digital Marketing created a breakdown of the ten most important social media behaviors to watch for. It even explains what is and isn’t working in terms of B2B social media marketing. And if you’re looking for what is new and ahead of it’s time, check out the last tip which shows the newest social media sites that are slowly catching on.

5. Understanding Consumers Local Search Behavior

Google is the king of all things online, so why not trust their fact based infographics. With this informative graph curated by Think With Google, small businesses and those looking to target specific locals can learn a thing or two about how consumers use Google to seek out local businesses, products, and services. After all, four out of five people want advertisements that are customized to their location or home ZIP code. Knowing how best to optimize your search listings can open your business up to nearby customers and visitors.

Putting Visuals to Work

Staying up to date on online trends and best practices can be tough on any business. With so many facts and figures as well as conflicting opinions, there is just too much to sort through. But by utilizing informative infographics from reliable sources, you can get the breakdown on what is important for your digital or mobile marketing and online presence.

The Do’s and Don’ts of Pairing Radio with Paid Search

PPCpay-per-click-written-on-blackboard-000046727366_SmallRadio advertising is at a curious impasse. On one hand, research has proven that radio advertising provides marketers with the biggest bang for their buck in terms of ROI, providing up to $23.21 in increased revenue for every $1 spent on advertising.

Yet despite its impressive returns and the fact that consumers spend around 15% of their time listening to the radio every week, a typical marketing budget only sets aside around 8% of its budget for radio advertising.
The reason: tracking. Despite being a visceral, engaging medium with a proven track record, the non-digital nature of the medium means that it can’t provide the kind of analytic data that marketers need to continue improving upon their efforts.
To get around this, advertisers can combine their radio marketing with an online paid search campaign, also known as pay-per-click (PPC) campaign. This has the effect of potentiating both markets, while giving some hard, analyzable data to radio.

How Radio Pairs with PPC

Take a look at this case study by SEER. By incorporating targeting keywords into the radio copy, the click rate of their online ads jumped by 124% in just one month. Coincidence? It would seem not. A month after the radio campaign was ended (while the PPC campaign continued) click rates dropped in frequency comparable to the original rise.

Additionally, the radio campaign correlated with increased conversions, and organic web traffic.

The Benefits

We see then that there are two distinct benefits to combining radio with a PPC campaign.

  • It augments an existing online campaign, increasing the effectiveness of both.

  • It provides a way for marketers to hold radio accountable. Spikes in traffic, ad clicks, and conversion can be measured against radio, giving a clearer picture of how listeners are responding.

How to Get the Most From Your Radio + PPC Campaign

To ensure that your radio campaign is helping to drive ad clicks, make sure the verbiage of your ad focuses on the keywords your PPC campaign is targeting. Additionally, using a call to action in your radio campaign that directs listeners to do further research online will help to increase organic traffic, along with clicks.

PPC advertising has a notoriously low click rate, so anything that can help advertisers increase clicks, and subsequently conversions is hugely beneficial. Add to that radio’s high ROI, and it’s ability to increase organic traffic too, and you’ve got a winning combo that should be in any serious marketer’s tool belt.

5 Things You Didn’t Know About Classic Rock Music Fans

iStock_000026717038_SmallSince the early 1980s, classic rock — spanning the album-rock eras between the mid-1960s and the late 1970s — has dominated the radio airwaves. Now, with its mix of longtime mainstays like Led Zeppelin and the Beatles, ‘80s rockers like Journey and U2, and even grunge superstars such as Nirvana and Pearl Jam, the classic rock format has never been more popular.

However, it might surprise you to learn that classic rock fans are not only diverse, but they are also influential decision makers in their household. Here are five facts that may make you consider marketing to this important demographic group for your next advertising campaign.

5 Facts You Didn’t Know About Classic Rock Listeners

1. They Are Affluent

Classic rock listeners may have grown up listening to the Grateful Dead or Metallica, but their jobs as adults are far from their hippie or headbanging roots. Rather, they have gone on to become leaders in their fields (for example, Apple founder Steve Jobs was a noted Bob Dylan fan).

In fact, Eventbrite shows that high-income earners (those making more than $90,000 per year) predominantly prefer going to rock concerts over blues, jazz, classical, and opera. Furthermore, a 2015 study by the Canadian Review of Sociology found that rock music is now classified as “highbrow” and preferred by those with incomes above $40,000. In other words, classic rock appeals to an increasingly affluent demographic—making it ideal for advertisers.

2. They Are Young(er)

When classic rock radio was in its infancy, it appealed directly to Baby Boomers eager to hear the music from their formative years. However, according to FiveThirtyEight, classic rock now extends far beyond Boomers. In fact, the number of younger fans jumped 50% in the last three years alone.

And they’re only getting younger: Nielsen ranks classic rock as the ninth most listened-to format by millennials, which the New York Daily News attributes new technology, such as streaming audio, and cultural influencers, such as popular movie soundtracks. Marketers can take this to heart and push for more social media and digital integration with their radio advertising campaigns.

3. They Are Nostalgic

While younger fans are tuning in, the primary feeder for classic rock stations is the coveted 35-52 demographic. These Gen-Xers, who make up the majority of classic rock’s listeners, want to hear the music one which they grew up, and the more classic rock radio plays ‘80s and ‘90s bands, the more they tune in. Since the shift towards incorporating ‘80s and ‘90s music has already begun on classic rock stations, it makes now the perfect time for advertisers to explore options in the format.

4. They Are Not Just Men

While the majority of the rockers heard on classic rock tunes may be largely thought of to be male, female fans still tune in loyally. For example, Cox Media Group’s The Eagle has a weekly make up of 43% women. That comes out to 450,000 women listeners in a major market location. Furthermore, a review by Music Machinery about the difference in male and female listening shows that while males do prefer harder classic rock bands and songs, women are more loyal to their favorite artists and tend to be more nostalgic in their listening. Familiar brands and products will appeal when trying to speak to female fans.

5. They Are Family-Friendly

In the 1950s and ‘60s, rock ‘n’ roll was enemy #1 in many households. But today, a new generation of parents looking to turn their children on to great music look for radio stations that feature artists such as the Beatles, Bob Marley, or even AC/DC. Psychology Todayattributes the increase in family listening of classic rock to several factors: classic rock music features more talent than today, parents are more hands on in what they teach and share, and certain generations are “culturally enshrined.” Advertisers should not be afraid to go “family friendly” with their advertising as it has a good chance of reaching a multigenerational group of listeners.

Classic Rock for All

From the wealthy to the millennials and the parents in the minivan, classic rock music has made its mark on music listening. With its diverse group of fans ranging in almost every age and demographic, classic rock listeners are a prime target for advertisers looking to reach a wide variety of audiences.

5 Things You Didn’t Know About Country Music Fans

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Country music is as American as apple pie. A favorite among radio listeners for generations, the genre has produced some of the most quintessential music and artists in the last two centuries, and its mainstream popularity only continues to grow by the day.

By understanding who Country music radio stations’ audience is and how the genre is changing, advertisers can find new opportunities to reach more modern and influential consumers that are as engaged as they are loyal.

5 Things Advertisers Must Know About Country Music Radio

1.   Listeners Are Young—and Affluent

Country music fans are often stereotyped as being older and uneducated, but the truth is, they are far more diverse. According to Nielsen, Country music is the second most listened-to format for the 18-34 demographic.Moreover, Billboard says that the average listener is 45 years old and makes $79,000 per year—$20,000 more than the average American. 30% have at least some college education, and 75% own their own homes. That means that Country music stations appeal to the most coveted age and income demographics.

2.   “Country” Isn’t a Single Format

While “Country” radio reigns supreme, it is important to know that the term “country music” is a compilation of several sub-genres, many of which are popular amongst Cox Media Group Houston radio stations. Each has its own unique sound, as well as customer base. Here are the three most popular:

  • Country: The most widely listened to type of country music, this format features bluegrass, western swing, cowboy, etc. Listeners are likely to be older and more traditional than their counterparts.
  • Hit/New Country: Just like their pop cousins, these stations revolve around the top 40 of country. The sound and listeners are both younger and tech savvy than other listeners. The New 93Q, for example, is a go-to station for fans seeking both up-and-coming artists and well-known trendsetters.
  • Classic Country: Classic country is a favorite among listeners longing to hear their favorite country songs and artists from the 1970s-1990s. Similar to classic rock, advertisers can find a big audience of more middle aged (34-52) men by marketing with stations such as Country Legends 97.1.

3.   Listeners Are Engaged and Loyal

According to a Spotify study of listeners, Country music fans are the fourth most loyal listeners. They tend to stick to their genre and do not venture far. But in addition to being tied to their favorite style of music, they are also engaged when they listen. Forbes reports that the Country Music Awards (CMA) was the most social show of the year, being tweeted about over 1.67 million tweets. When businesses can give Country music fans something to talk about, such as a good deal or a sponsorship for an event, these listeners are far more willing to not only participate, but share among their circles.

4.   Top 40 Has a New Sound

Gone is the good ol’ twang of the acoustic guitar or the soulful voice of a love spurned singer. Top 40 Country has moved away from tradition to embrace the pounding drum set and the piercing electric guitar. The manufactured sound has made younger men flock to the radio in droves. According to The Florida Times, nearly 20% of teens report being Country music fans; meanwhile, millennials (those between 20-35) have embraced the no-holding-back message of the newest version of Country music. To speak to these groups, advertisers need to create a message that sells the same way as the music. Spots should be more bold, edgy, and exciting. Also, the call-to-action should incorporate new technology (such as visiting a Facebook page) and include a buy-in.

5.   Values Are Still Important

While the sound may have changed, the listener’s core values have not. Just as they were when the genre first became America’s go to music, listeners are full of pride of for their home and their country. Rolling Stone argues that though the genres range in extreme from contemporary rock to downhome blues and folk, Country music’s heart remains with tradition and values. Listeners want their brands and products to speak to this. Businesses that are rooted in family, Americana, and hometown pride should express that loud and proud.

A New Kind of Country

Country music, with its diversity and range, is reaching a bigger and better audience than ever before. As one of the top radio station formats, Country music is a prime location for any marketing campaign. When advertisers better understand the modern Country fan and how the format has changed, they can develop their own loyal and engaged fan base.

How the Heat Affects Consumer Behavior in Houston

With temperatures soaring and the sun blazing down, there is no escaping the Summer weather in Houston. Most Texans claim that they aren’t fazed by the scorching heat. However, business owners and marketers in the area must understand how the heat affects customers and their purchasing decisions.

The Psychology of Hot Temperatures

Psychologists and market analysts have long asserted that temperature plays a direct role in how a person acts. For example, research from PsychCentral states that higher temperatures reduce depression but raise aggression levels.

Despite this, many businesses only pay attention to the weather and consumer psychology when they are working with the elements or selling seasonal products. The truth is, nearly every business experiences some repercussion from the heat.

Here are four major considerations Houston businesses and advertising leaders should capitalizing with when the temperatures heat up.

1) Location Matters

Summer in Houston is different from anywhere else in America; while 75° in Maine might make for a great day at the beach, it’s downright chilly for a summer’s day in Houston. This means that a one-size-fits-all marketing approach is doomed to fail. As Weather Unlocked explains, how a consumer experiences temperature directly affects their shopping patterns (i.e. visiting brick and mortar stores instead of online shopping).

In Houston, where comfortable summer temperatures are regularly in the upper 90s, advertisers must learn to “speak heat,” Texas-style. Viewers will not react positively, for example, to ads using a ploy such as “escape the heat” when it’s 79°. In other words, knowing your locale’s temperature profile is essential to good marketing.

2) Don’t Underestimate Projection Bias

On a hot day, there is little better than streaming through the Houston streets in a convertible with the top down. However, car dealers rarely can sell convertibles in the hottest months. That’s because shoppers often fall prey to “projection bias.” As Psychology Today explains, “projection bias” occurs when a consumer purposely does not make a purchase because of the weather. The convertible dealer (as well as the pool seller and sunscreen vendor) will have better luck shortly before the weather turns hot, when a consumer’s projection bias has him or her anticipating the hot weather rather than experiencing it.

3) The Optimal Temperature for eCommerce

Another common misconception is that online shopping decreases in the summer as Houston shoppers take to the streets. On the contrary, as one study shows, there was an increase of  46% in consumers searching online stores when temperatures increased from 68° to 77°. This is likely due to the fact that warmer weather ups the mood and makes people feel more at ease with purchasing an item they have no physical connection with.

4) Reduce Your Discounts

Harvard Business Review claims that warm weather also increases a perceived value. Those shopping in a hot room were more likely to buy versus those in a cold room. Just like online purchasing, it is because purchasing heat is connected to emotional warmth. And in return, shoppers will put a higher value on the item. Summer blow out sales, especially with larger products such as furniture, have little impact when consumers would be mentally ready to buy regardless of a hot Houston day.

Creating a Hot Weather Strategy

Research clearly shows a direct correlation between weather and consumer behavior, especially directly related to heat and extreme temperatures. However, just as no two customers are the same, your business’s weather-based plans should be flexible and malleable. The best and most effective way to design a weather strategy is to instead research your own data.

Using historical sales reports or your own knowledge, track how extreme temperatures may have created a real impact in your shoppers behaviors. Compare a surge or downturn in sales with weather websites such as Weather Underground, where you can determine your weather triggers (or meteorological events that cause a change in consumer behavior). You may be surprised to see shifts in consumer behaviors directly related to a hot, Houston day.

Heating Up Sales

When the weather heats up, Houston business owners shouldn’t sweat. Basic consumer psychology has shown that while heat may play a direct role in purchasing decisions, it is largely regional and can have a perception bias. Furthermore, a warm day may even cause a weather trigger that can bypass clearance sales or spur online shopping. By understanding how your business may be affected by the rising mercury, you too can ride the summer shopping heatwave.

25 Reasons Email Marketing Still Works!

In the world of marketing and advertising, it is important to be on top of the newest trending marketing strategy in order to reach consumers. However, as many new strategies have emerged, it’s critical to not forget the powerful effects of email marketing.

Leading companies like Amazon prove that email is still relevant by harnessing the power of targeted marketing on a daily basis, reminding us how much success you can have by simply growing and utilizing your email list.

In case you need more convincing, here are 25 reasons why email marketing not only still works for businesses of all sizes, but should be an important part of every marketing plan:

  1. Practically everyone uses email! There are approximately 2.5 billion email users worldwide.
  2. Email marketing has the ability to be very targeted and specific. When you send information to your database you’ll have the opportunity to reach any segment of your list you want.
  3. People are more likely to see your marketing messages when you send them via email. Emails for business-to-business (B2B) marketers typically achieve a 27.97% open rate.
  4. Email is mobile friendly. As mobile usage increases, more and more people are accessing their email on their devices providing you with more of an opportunity to reach consumers on the go. Just make sure your message is optimized for mobile so your recipients can actually read your message.
  5. The possibilities to grow your email list to tens of thousands of subscribers are seemingly endless. With email marketing, there is virtually nothing limiting you from expanding your database. Mail Chimp confirms that there is no limit to how large your email list can be but it is recommended that you use a high volume plan to ensure your campaigns run smoothly.
  6. It’s easy to create a personalized approach. Instead of sending generic messages to your entire list, you have the ability to segment and deliver specific content that certain groups are most likely to engage with.
  7. Following examples set by email marketing leaders like Amazon, you can store data about your target market and keep track of what your audience does so you can create offers and content that can meet a need or establish a solution to a problem they may have.
  8. Email helps to keep your audience informed about the latest news and offers you provide allowing them to feel more comfortable with your company and connected to your brand. Last year Nielsen released a report that indicated 28% of U.S. online shoppers subscribe to store or product emails in order to stay informed.
  9. Personalized email messages are the core of an effective marketing plan. Tools like Retention Science help marketers understand consumer data in order to create powerful personalized messages that build customer loyalty.
  10. It’s one of the most inexpensive forms of marketing, but it’s still very effective. The cost associated with email marketing depends on how many subscribers are receiving your messages.
  11. It is not required that you hire someone to help you with email marketing in order to become successful. By practicing simple, yet effective tactics, you can launch your own email campaigns and a strategy for success while maintaining your marketing budget.
  12. Unlike SMS marketing where the reader may incur a charge, emails are free to users regardless of the number of messages they receive. This gives the recipient a much higher incentive to open your emails since they have nothing to lose.
  13. It’s common knowledge that people are more likely to make a purchase when they have a coupon. Email coupons also help your prospects save money and drive online and in-store sales.
  14. You can use emails to promote yourself across a wide audience instead of purchasing expensive ad space on other websites.
  15. Emails are less likely to interrupt a prospect, who is probably checking his or her email several times a day anyway. The average person checks email 15 times per day more or less, increasing the chances of seeing your email message regardless of when you send it.
  16. In addition to people checking their email multiple times per day, it’s harder to ignore email messages than it would be to skip over a radio or television advertisement.
  17. Email marketing allows you to build good rapport with customers so they can look forward to receiving notifications and opening your emails to see what you have to say. Brands that maintain good customer loyalty by emailing prospects regularly include: Apple, AT&T, Hyundai, Ford and Google to name a few.
  18. It also paves the way for interactive marketing where recipients can forward your messages to their network and share the content with friends.
  19. You can insert specific, targeted calls to action in each message to help prompt readers to take action.
  20. Email marketing is a simple way to motivate prospects to make a purchase. According to the Direct Marketing Association, two out of three consumers have made a purchase as a result of an email.
  21. Recipients can easily click links and pull up products and services directly from the email message.
  22. Emails help remind people about sales, offers and products they are interested in.
  23. Unlike face-to-face sales, email marketing puts less direct pressure on the prospect to make a purchase so when they do buy, it feels like the choice was based more on their own decision and not a marketing ploy.
  24. You can create urgency through your email marketing campaigns by implementing limited time offers to help urge prospects to buy.
  25. At least 60% marketers say email marketing is producing ROI.

Email marketing is by no means a thing of the past. It’s affordable, easy-to-use and flexible allowing you to take a personalized approach when trying to reach prospects.

It’s important to stick with a platform that is easy to use and delivers analytics you need. The direct communication that email offers between you and a recipient is seemingly priceless. With more than 60% of marketers and advertisers finding success, email is still alive and well for you to utilize for years to come.

How to Effectively Pair Your Radio and TV Advertising

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Previously we’ve covered how to integrate digital advertising with a radio campaign, but digital isn’t the only medium that pairs well with radio. A campaign that combines radio and television advertising can be exceptionally powerful as well.

Today we’ll be offering some tips on how to plan your messaging across both mediums to give you a more integrated marketing approach.

Harnessing the Power of Mass Media

Like a fine Cabernet with a rare steak, radio and television compliment each other superbly. When you expand your message across the two mediums — combining visual and mental storytelling — your brand can deliver its message in a much more nuanced and lasting way.

It’s possible to do both separately, of course. Many advertisers do with great success. Consider this: the average American watches 115 hours of television a month, and listens to the radio for 60 hours. When you pair the two mediums you multiply the number of potential consumers you can reach.

4 Tips for Successful Radio and TV Integration

1. Match Up Your Audiences

The key to gaining that boost in exposure is in pinpointing the demographic overlaps between TV and radio within your target audience. This can be tricky, so make sure you know who your target audience is, and that you are consulting your advertising partners and carefully analyzing their latest demographic data. For example, maybe your typical customer listens to a lot of country music radio, and is the kind to stay home and work on their lawn and home. You might look at “Property Brothers” and “Yard Crashers” on cable television. These are the programs you want to hit to get the most from your advertising dollars.

2. Keep Your Branding and Creative and Consistent

Don’t necessarily play the same ad on radio and television. There are best practices you need to follow for each. Look at an integrated approach as a way to tell a more cohesive story than you could on either medium alone. If you create an easily drawn space for your audience to draw connections between the two ads, you’ll be able to engage in a memorable and effective way.

3. Keep the Timing Of Your Ad Spots in Mind

What time of day will your radio and television ads be airing. Will they air during the same time? Do you want them to? Or would your campaign be better suited by a more staggered approach? The answer to these questions will depend on the intent of your campaign, but it’s something you’ll want to keep in mind before you begin. Airing your ads at the same time is like setting a roadblock for your target audience. But varying the times allows for your message to be reinforced by being potentially seen/heard multiple times.

4. Reaching Different Audiences with the Same Message

If your campaign is targeting segmented audiences, you may benefit by choosing very different venues for your radio and television advertising, rather than ones that hit the same demographic on two fronts. Going this route is especially effective when you are looking to break into a new market, while still engaging with your well established base.

When developing your integrated marketing strategy, having an understanding of the differences between TV and radio will be key. As always, before you begin you’ll want to set goals for your campaign, and have the metrics in place to measure your success. Once you have a strategy in place, you’ll see just how powerful an integrated approach with TV and radio can be!