Whether we like it or not, our mobile devices are becoming a bigger and bigger part of our everyday lives. Some studies have even predicted that by 2018 there will be about one billion people on the planet using smartphones. Marketers should see this as a great opportunity to come up with unique, personalized, and […]
About Rachel Porter
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Entries by Rachel Porter
Are the results of your marketing efforts getting you down? The world of marketing is always in flux, and in Houston it isn’t any different. In this post, we’ll give you four tips to get you to the top of your Houston marketing game in no time flat. Let’s begin! Ensure Your Site Is Mobile-Friendly […]
Radio advertising is at a curious impasse. On one hand, research has proven that radio advertising provides marketers with the biggest bang for their buck in terms of ROI, providing up to $23.21 in increased revenue for every $1 spent on advertising. Yet despite its impressive returns and the fact that consumers spend around 15% […]
You’ve spent countless hours working on an amazing product and you’re finally done. Sadly, no one knows about it. What can you do to let others know about it? The Internet is a very big place. Should your Houston business advertise on a specific website or a social network? There are no guarantees with these […]
In our increasingly digital world, we continue to see shifts in consumer behavior.Long gone are the days when we pull out the Yellow Pages to find the address of a business. Instead, the Internet makes this process much more automatic. After typing in a few keywords such as “Houston auto repair shop,” we are shown […]