Entries by Laura Filippone

Step by Step: Planning Your 2016 Advertising Budget

With 2015 drawing to a close, many businesses are entering the planning stages for their 2016 budgets. Frequently, smaller businesses and agencies struggle with how to come up with theirs. Luckily we’re here to help! Keep reading for a step by step guide on planning your 2016 advertising budget. 1. Determine How Much You Need to Spend Picking […]

Is Pay-Per-Click (PPC) Working for Your Houston Business?

The elusive, yet highly sought-after click is the zenith of digital success. Marketers spend millions trying to get consumers to commit, to show engagement, to click on their ad. Is a click really that important? What is a click worth in general? What is a click worth to you? To learn the value of a […]