Entries by Anne Marie (Henick) Benard

Radio Works in Houston: Here’s Proof from The New 93Q

For those of us whose career foundations are steeped in traditional media – where radio has long been our go-to for disseminating targeted messages – the following story will come as no surprise to you. And while this blog is a high-five moment for all radio professionals – may it also serve as a testament to Houston advertisers […]

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Houston Businesses: Is Your Competition Stealing Your Online Traffic?

Fact: If your competition’s website loads quickly, navigates and presents information easily on a mobile device and yours doesn’t, they are stealing your digital audience. Mobile usage has shown rapid and steady growth over the past few years and is more popular than ever with Houston residents. Mobile advertising and optimization is crucial to marketing in […]

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A 101 on Mobile Geo-Fencing for Houston Businesses

Technology has opened new doors and broadened the ability to reach customers. In particular, geo-fencing, a mobile marketing technique, has become a go-to strategy for many Houston businesses. Understanding the intricacies and abilities of geographically based mobile advertising techniques and the latest in geo-fencing best practices can open up new opportunities for business to connect with […]

Houston Businesses: Do You Really Know Your Target Audience?

Knowing your target audience in Houston is considered step one in the implementation strategy of a successful advertising campaign. Your Houston business is most likely marketing to a variety of different audiences so why would you use the same message for different audiences? Defining your target market and then segmenting your message to differentiate audiences is […]

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Responsive Design & Mobile Display Advertising 101

You’ve heard about mobile advertising and know that your website must be mobile optimized, but you still aren’t 100% sure how to take the best advantage of mobile display advertising for your Houston business. Understanding the benefits of an effective mobile advertising plan is crucial and starts with having a responsive design website. So – […]