What’s Happening If You Still Don’t Have a Responsive Website

Google’s algorithm has once again changed, and it has a direct affect on your business. This time around it is all about responsive websites. The importance of having a responsive site cannot be understated: Google will punish non-responsive sites by pushing down their search result rankings.

In addition, navigation issues are driving potential customers towards those that are following Google’s rules. Understanding what is happening if you do not have a responsive site will help your business make the changes necessary to maintain your organic rankings and win over new clients.

Why You Need a Responsive Site

In April 2015, Google changed its search algorithm, or the process in which Google ranks sites to favor those websites, landing pages, and blogs which were designed to be viewed with a mobile device. The change had massive repercussions: Search Engine Land, predicts that 40% to 50% of search traffic could be affected.

Why did Google change its algorithm? Because half of all searches are now performed on mobile devices. Google will now reward sites that conform to these trends. Failure to create a responsive website can have a negative impact on your online presence. For example, if your site receives 40% of views via mobile devices, having an unresponsive site risks losing that 40% forever.

Improving the Experience

It’s not just Google. If customers do manage to find you, not having a responsive website may drive them away or take your business less seriously. Responsive designs are an adjustment of the coding and layout of your original site, allowing it to adapt to the screen size and navigation of mobile devices such as smartphones and tablets. This makes navigation easier while enhancing the quality of your images and logos. In addition, a responsive design can help you conquer the 97% mobile shopping cart abandonment plaguing online businesses.

Brad Frost sums it up nicely when he says that sites shouldn’t transition to a responsive design just to be trendy or high-tech. Rather, a responsive site should improve the user experience. Responsive websites acknowledge that searching and viewing is not just done in one static place anymore. It requires websites to have built in flexibility, especially when moving across or interacting with pages. If you are unsure if your mobile website offers that experience, there are many resources available to test and create responsive websites.

Google Loves the Competition

According to Moz, 67.6% of all searches result in users clicking one of the first five links on the first page of results. Sites with lower rankings, even on the first page, see a steep drop off : even #6-10 on page 1 have just a 3.73% chance of being clicked on.

Google could be sending potential clients to your competition’s responsive sites without you even knowing it. For example, e-shopping via a mobile device now accounts for 40% of all purchases; yet 97% of mobile shopping carts are abandoned.

Web Performance Today explains that this is largely because mobile sites are not designed with mobile shopping in mind, and therefore, nearly 50% of users will go to a competitor’s site if it has a better user experience. Not only are your competitor’s sites getting more traffic than yours thanks to Google’s new algorithm; they are also acquiring more business than you.

Fighting Back with Responsive Websites

If you want to your website to stay on top of the game, it is essential to understand the importance of having a responsive site. Google’s algorithm changes mean that businesses lacking a responsive, mobile-adapting site will be penalized. This can result in downgrading your site on search results or driving potential customers to your competition. That’s why it is vital that your website be optimized for all mobile devices.

Why Classic Rock Continues to Drive Revenue for Businesses

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Don’t stop believin’…in Classic Rock that is. Sure, gone are the days of free love, and any Woodstock tribute will never compare to that magical event during the summer of ‘69, but one thing you can be sure of — the tunes from these Classic Rock artists are still raking in millions of dollars.

Who is Listening To Classic Rock?

They may not want to admit it, but the hippies from the 60’s and 70’s grew up. Now considered baby boomers, most of them have real jobs and are influential and respected decision makers in their community. They many have turned their bell bottoms in for suits but these boomers are still hardcore Classic Rock radio listeners. They also lead very active lifestyles. After all, 50 is the new 30.

Baby boomers aren’t the only Classic Rock listeners. In fact, studies show that the Classic Rock listener demographic is getting younger and younger — in the last three years, the number of fans aged 12-34 has jumped 50 percent. “Rock from the 1960’s and ’70s was so good, it has turned on whole new generations of kids,” says Mark Pinkus, President of the catalog label Rhino. “Each album is like a ‘Greatest Hits.’”

Another group of rockers are the affluent. An Eventbrite study concluded that those making an annual $90K+ prefer to keep it classic, going to more rock concerts than blues/jazz, classical or opera. Classic Rock is appealing more and more to a wealthier demographic, making it ideal for advertisers looking to re-direct their marketing efforts from other formats or mediums.

These listeners like to have fun, have expendable incomes, and are extremely active. The 50-something-year-old Classic Rocker is traveling, eating out, spending time with family, making major career moves, and making large purchases ranging from second homes to boats to motorcycles and RVs.

Is The Classic Rock Audience Expanding?

The short answer… YES! Nielsen/SoundScan compiled a list of America’s total music purchases in all formats in 2014 and rock took the lead with 29% of the total. R&B/hip-hop came in second a whopping 12 points behind the leader. Rock sales nearly doubled those of pop music at 14.9%, country represented only 11.2% and all the above virtually slaughtered the trendy EDM sales of 3.4%.

That same study tells us that rock is the dominant genre for album sales (over 33% of all albums) with Classic Rock — by acts such as Pink Floyd and the Eagles — accounting for 60% of the genre’s album sales. Long live Rock and Roll.

While the Baby Boomers continue to be a coveted audience to reach, we can’t ignore the fact that Gen Xers, and even Millennials and younger, continue to love and enjoy the classic hits that continue to be the soundtrack to their lives.

What Else Can We Attribute to the Growth in Revenue?

A few things to credit this new, younger, demographic of listeners to is Classic Rock radio, streaming audio, popular movie soundtracks, and the rise in vinyl sales. A seven-year study by Statista details the rise of Classic Rock radio listeners in the United States of America. In the spring of 2014, the reported number of Classic Rock radio listeners was over 34 million, up nearly 10.5 million from 23.8 million back in the spring of 2008! As “Bad to the Bone” musician George Thorogood once said, “Classic Rock radio gave us our longevity.”

There’s no denying that today’s pop charts are full of R&B, hip-hop, and country, but it turns out dad’s old rock songs continue to rule the charts as the nation’s largest seller.

It’s called Classic Rock for a reason; it’s timeless! Classic rock provides nostalgia for older listeners, and introduces younger fans to one of the greatest eras in music. Danny & The Juniors had it right almost 60 years ago; Rock and Roll Is Here To Stay.

Top Marketing and Advertising Quotes from Around the Web

As marketers and advertisers, we’d be nowhere without our talent for creating engaging content and implementing cutting-edge marketing strategies. That’s why we’re always looking for that spark of inspiration that can help us out along the way.

We’ve put together some of our favorite quotes about marketing and advertising – feel free to leave your favorites in the comments below.

On the Importance of Understanding Your Audience

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” – Jim Stengel

On Social Media and Creating Great Content

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

“Social media is about sociology and psychology more than technology” – Brian Solis

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik

On Creativity

“Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.”      – Ed McCabe

“The difficulty lies not so much in developing new ideas as in escaping from old ones.” – John Maynard Keynes

On Thinking Outside the Box

“In advertising, not to be different is virtually suicidal.” – Bill Bernbach

There you have it. We hope these quotes help get your creative juices flowing. For some extra motivation, let us leave you with the timeless words of Andy Warhol: “They always say time changes things, but you actually have to change them yourself.”