In a landscape that changes daily, spending money on effective marketing requires a great deal of adaptability. While older generations remain fairly predictable, many myths surround marketing to 80 million millennials and benefiting from their $1 trillion a year in purchasing power.
Is Radio a Viable Outlet?
Yes, each week the medium reaches 9 out of 10 people over the age of twelve.
Do Millennials Listen to the Radio?
Are you considering using the radio to connect with millennials? Wondering if it is worth it? Well, despite these digital natives creating playlists on their latest device, a Nielsen Report said the Millennial generation listens to the radio more than Baby Boomers and Gen X.
How Often and When?
They listen, on average, 11.5 hours a week mostly during the PM drive with nearly three quarters of that time being when they are out and about and able to make an impulse purchase.
Want to connect with millennials? Well, their favorite genre is country followed by contemporary pop and hits.
Worrying about how to connect with millennials? What resonates with them? NPR recently did a series called New Boom. Think 180 characters. The Twitter Generation wants short and simple messages. Focus less on branding and more about creating credibility as a trusted source. They want to be entertained but not bombarded. Also, concentrate on their wants and needs as they are skillful at filtering out everything else.
What Do They Want?
They want it new and they want it now. Females are more likely to focus on health and beauty products while their counterparts are drawn to gadgets. They rely heavily on input and word of mouth; however, they happily share their satisfaction.
Given no magical formula exists, reaching Millennials provides challenges; yet, it can be accomplished with a specialized and targeted campaign. Moreover, enticing one can result in the loyalty of many.