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25 Reasons Email Marketing Still Works!

In the world of marketing and advertising, it is important to be on top of the newest trending marketing strategy in order to reach consumers. However, as many new strategies have emerged, it’s critical to not forget the powerful effects of email marketing.

Leading companies like Amazon prove that email is still relevant by harnessing the power of targeted marketing on a daily basis, reminding us how much success you can have by simply growing and utilizing your email list.

In case you need more convincing, here are 25 reasons why email marketing not only still works for businesses of all sizes, but should be an important part of every marketing plan:

  1. Practically everyone uses email! There are approximately 2.5 billion email users worldwide.
  2. Email marketing has the ability to be very targeted and specific. When you send information to your database you’ll have the opportunity to reach any segment of your list you want.
  3. People are more likely to see your marketing messages when you send them via email. Emails for business-to-business (B2B) marketers typically achieve a 27.97% open rate.
  4. Email is mobile friendly. As mobile usage increases, more and more people are accessing their email on their devices providing you with more of an opportunity to reach consumers on the go. Just make sure your message is optimized for mobile so your recipients can actually read your message.
  5. The possibilities to grow your email list to tens of thousands of subscribers are seemingly endless. With email marketing, there is virtually nothing limiting you from expanding your database. Mail Chimp confirms that there is no limit to how large your email list can be but it is recommended that you use a high volume plan to ensure your campaigns run smoothly.
  6. It’s easy to create a personalized approach. Instead of sending generic messages to your entire list, you have the ability to segment and deliver specific content that certain groups are most likely to engage with.
  7. Following examples set by email marketing leaders like Amazon, you can store data about your target market and keep track of what your audience does so you can create offers and content that can meet a need or establish a solution to a problem they may have.
  8. Email helps to keep your audience informed about the latest news and offers you provide allowing them to feel more comfortable with your company and connected to your brand. Last year Nielsen released a report that indicated 28% of U.S. online shoppers subscribe to store or product emails in order to stay informed.
  9. Personalized email messages are the core of an effective marketing plan. Tools like Retention Science help marketers understand consumer data in order to create powerful personalized messages that build customer loyalty.
  10. It’s one of the most inexpensive forms of marketing, but it’s still very effective. The cost associated with email marketing depends on how many subscribers are receiving your messages.
  11. It is not required that you hire someone to help you with email marketing in order to become successful. By practicing simple, yet effective tactics, you can launch your own email campaigns and a strategy for success while maintaining your marketing budget.
  12. Unlike SMS marketing where the reader may incur a charge, emails are free to users regardless of the number of messages they receive. This gives the recipient a much higher incentive to open your emails since they have nothing to lose.
  13. It’s common knowledge that people are more likely to make a purchase when they have a coupon. Email coupons also help your prospects save money and drive online and in-store sales.
  14. You can use emails to promote yourself across a wide audience instead of purchasing expensive ad space on other websites.
  15. Emails are less likely to interrupt a prospect, who is probably checking his or her email several times a day anyway. The average person checks email 15 times per day more or less, increasing the chances of seeing your email message regardless of when you send it.
  16. In addition to people checking their email multiple times per day, it’s harder to ignore email messages than it would be to skip over a radio or television advertisement.
  17. Email marketing allows you to build good rapport with customers so they can look forward to receiving notifications and opening your emails to see what you have to say. Brands that maintain good customer loyalty by emailing prospects regularly include: Apple, AT&T, Hyundai, Ford and Google to name a few.
  18. It also paves the way for interactive marketing where recipients can forward your messages to their network and share the content with friends.
  19. You can insert specific, targeted calls to action in each message to help prompt readers to take action.
  20. Email marketing is a simple way to motivate prospects to make a purchase. According to the Direct Marketing Association, two out of three consumers have made a purchase as a result of an email.
  21. Recipients can easily click links and pull up products and services directly from the email message.
  22. Emails help remind people about sales, offers and products they are interested in.
  23. Unlike face-to-face sales, email marketing puts less direct pressure on the prospect to make a purchase so when they do buy, it feels like the choice was based more on their own decision and not a marketing ploy.
  24. You can create urgency through your email marketing campaigns by implementing limited time offers to help urge prospects to buy.
  25. At least 60% marketers say email marketing is producing ROI.

Email marketing is by no means a thing of the past. It’s affordable, easy-to-use and flexible allowing you to take a personalized approach when trying to reach prospects.

It’s important to stick with a platform that is easy to use and delivers analytics you need. The direct communication that email offers between you and a recipient is seemingly priceless. With more than 60% of marketers and advertisers finding success, email is still alive and well for you to utilize for years to come.

How to Effectively Pair Your Radio and TV Advertising

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Previously we’ve covered how to integrate digital advertising with a radio campaign, but digital isn’t the only medium that pairs well with radio. A campaign that combines radio and television advertising can be exceptionally powerful as well.

Today we’ll be offering some tips on how to plan your messaging across both mediums to give you a more integrated marketing approach.

Harnessing the Power of Mass Media

Like a fine Cabernet with a rare steak, radio and television compliment each other superbly. When you expand your message across the two mediums — combining visual and mental storytelling — your brand can deliver its message in a much more nuanced and lasting way.

It’s possible to do both separately, of course. Many advertisers do with great success. Consider this: the average American watches 115 hours of television a month, and listens to the radio for 60 hours. When you pair the two mediums you multiply the number of potential consumers you can reach.

4 Tips for Successful Radio and TV Integration

1. Match Up Your Audiences

The key to gaining that boost in exposure is in pinpointing the demographic overlaps between TV and radio within your target audience. This can be tricky, so make sure you know who your target audience is, and that you are consulting your advertising partners and carefully analyzing their latest demographic data. For example, maybe your typical customer listens to a lot of country music radio, and is the kind to stay home and work on their lawn and home. You might look at “Property Brothers” and “Yard Crashers” on cable television. These are the programs you want to hit to get the most from your advertising dollars.

2. Keep Your Branding and Creative and Consistent

Don’t necessarily play the same ad on radio and television. There are best practices you need to follow for each. Look at an integrated approach as a way to tell a more cohesive story than you could on either medium alone. If you create an easily drawn space for your audience to draw connections between the two ads, you’ll be able to engage in a memorable and effective way.

3. Keep the Timing Of Your Ad Spots in Mind

What time of day will your radio and television ads be airing. Will they air during the same time? Do you want them to? Or would your campaign be better suited by a more staggered approach? The answer to these questions will depend on the intent of your campaign, but it’s something you’ll want to keep in mind before you begin. Airing your ads at the same time is like setting a roadblock for your target audience. But varying the times allows for your message to be reinforced by being potentially seen/heard multiple times.

4. Reaching Different Audiences with the Same Message

If your campaign is targeting segmented audiences, you may benefit by choosing very different venues for your radio and television advertising, rather than ones that hit the same demographic on two fronts. Going this route is especially effective when you are looking to break into a new market, while still engaging with your well established base.

When developing your integrated marketing strategy, having an understanding of the differences between TV and radio will be key. As always, before you begin you’ll want to set goals for your campaign, and have the metrics in place to measure your success. Once you have a strategy in place, you’ll see just how powerful an integrated approach with TV and radio can be!

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Red, White, and Social: Social Media Marketing Ideas for the Fourth of July

Independence Day marks a day of festivity; family, friends, food and fireworks take center stage…and so should your business. Promoting your business on the Fourth of July can be done pool or beachside if you utilize social media promotions.

Here are seven Fourth of July social media marketing ideas to drive sales and engagement throughout the holiday:

1. Run a Photo Contest

Bring the celebration over to social media by having visitors post their most patriotic moments, or their best red, white and blue photos. Or, create a brand and holiday-specific hashtag just for your event.

The Clymb, an outdoor gear retailer got creative with their Fourth of July Instagram campaign last year. Customers were encouraged to upload photos of their outdoor Independence Day celebrations and three winners were awarded gift certificates.

Non-retail businesses can also take advantage of Fourth of July social media promotions. This Warford Orthodontics Fourth of July photo contest encouraged followers to post firework and patriotic photos on their Facebook page. The winning entries were awarded Visa gift cards.

2. Choose a Brand Specific Holiday Hashtag

Promoting your business on the Fourth of July can be as simple as creating a brand specific holiday hashtag to be used across all platforms. A brand specific hashtag will help you sort through contest entrants, as well as create higher visibility for the campaign.

The Clymb’s Fourth of July photo contest required entrants to use both their business name in a hashtag (#TheClymb) in addition to a brand specific holiday hashtag (#RWBCLYMB).

Edelman Digital offers a great roundup of 5 websites that offer hashtag generation help, if you’re struggling with creativity.

3. Curate Holiday-Specific Social Content

Provide added value by sharing Fourth of July specific content with your customers. BBQ recipes, an article highlighting local events (fireworks, parades, etc.), even trending national stories help build engagement with your community on social media platforms.
Offerpop suggests creating a Pinterest board with a roundup of the best summer cocktails.

4. Promote Holiday Specific Products

Get creative! Discount red, white and blue or holiday-related products. Lowes knocked it out of the ballpark with this Vine they posted, creating a fireworks display with a selection of their many products.

5. Create a Promotion for Visitors to Use In-Store or On Your Website

Up the ante and use a program like Offerpop’s Viral to spread the word about your promotion. Share your promotion on your company blog or through your email newsletter and have your followers retweet the promotion to unlock the discount code.

6. Run a Social Media Specific Promotion

This is a great time to grow your mailing list! Offer a Fourth of July promotion for customers who sign up for your newsletter.
Can your product be showcased in tandem with the Fourth of July holiday? Combine the idea of a photo contest with a brand specific hashtag and encourage your customers to share on social media in exchange for a coupon or discount code.

7. Support a Cause

Take a look at your community – are there any events or organizations your business can support? Entrepreneur.com says that ‘”Cause marketing’ is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.”

With careful planning, social media marketing can allow you to enjoy the holiday, reach the community and your consumers, and translate into Fourth of July sales. Think outside the box and enjoy engaging with your customer base, but most of all, enjoy the fireworks!

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SEO Tips for Your Houston Business

Search engine optimization — SEO for short — is an extremely effective method for driving organic traffic to your website. Having a solid SEO strategy for your Houston business not only helps to boost organic traffic but the traffic you attract is likely to be more qualified in the long run. When a user comes across your site through a web search you demonstrate your company’s value and authority by providing useful information on a topic they want to know about.

For those just starting out, Google has written a Search Engine Optimization Starter Guide that outlines the best practices for creating great web content that’s hospitable to person and algorithm alike. But while the strength of the content you post is the foundation of any successful SEO campaign in Houston, there’s some additional considerations webmasters should keep in mind to ensure their pages are achieving the rankings they should.

Have a Responsive Site

You could have the best content in the world on your website but if no one can read it, it will hardly matter. Having a clean, fast loading, and properly coded site that displays correctly on any browser or device is necessary to having a highly ranked page. This especially includes making sure your site is optimized for mobile, since Google released an updated algorithm last month that specifically penalizes sites that aren’t built with a responsive design.

Design With Pagination in Mind

Make sure to have a strategy for how you split up the content on your site into separate pages. Irving Weiss over at Moz has some great advice about the importance of designing for pagination. Sometimes splitting up an article into two pages can be beneficial, such as when different parts follow different keyword strategies. Having a large number of indexed pages with quality SEO content will ultimately improve your search rankings sitewide, while having more than a few low quality pages will put a ding in the rankings of your quality content.

Have a Keyword Strategy

Long gone are the days when ‘Googlebombing,’ and keyword stuffing could push any old web page to the top of practically any search result. Today’s complex algorithms, combined with high competition for the top spot means that nothing but the best content will suffice. On top of that, you want to find a niche. Using a keyword planner, such as the AdWords Keyword Planner, will let you find a good balance between search traffic and competing pages. The trick here is to know your customer base, and create content that targets the keywords they are searching.

Keep Your Content Fresh

It’s a myth that changing up the content of your website arbitrarily, with the hopes of attracting search engine web crawlers to your site will give a boost to your search rankings. There’s no fooling search engines by updating content. Creating new, unique content on the other hand benefits your readers and your rankings. Your readers have more opportunities to engage with your site, and having more points of entry means your site will show up in a variety of different search results.

It’s a good idea to follow a schedule when posting new content. If your readers expect new content regularly, they’ll keep coming back, share your links on social media, and maybe even link to your site from their own blog, further bolstering your rankings.

Hire a Professional

A successful SEO campaign has value that is “completely unparalleled.” But it’s a long term investment that can flop if not properly implemented. The increasing complexity of search engine algorithms means that SEO best practices are constantly changing. Hiring someone who can manage your SEO campaign will ensure that your site is targeting the right keywords, and putting your site in front of the right audience for your business.

However you choose to implement your SEO campaign, one thing’s for sure: the modern search engine has completely transformed the way people seek out information, and it’s here to stay.