In the world of marketing and advertising, it is important to be on top of the newest trending marketing strategy in order to reach consumers. However, as many new strategies have emerged, it’s critical to not forget the powerful effects of email marketing.
Leading companies like Amazon prove that email is still relevant by harnessing the power of targeted marketing on a daily basis, reminding us how much success you can have by simply growing and utilizing your email list.
In case you need more convincing, here are 25 reasons why email marketing not only still works for businesses of all sizes, but should be an important part of every marketing plan:
- Practically everyone uses email! There are approximately 2.5 billion email users worldwide.
- Email marketing has the ability to be very targeted and specific. When you send information to your database you’ll have the opportunity to reach any segment of your list you want.
- People are more likely to see your marketing messages when you send them via email. Emails for business-to-business (B2B) marketers typically achieve a 27.97% open rate.
- Email is mobile friendly. As mobile usage increases, more and more people are accessing their email on their devices providing you with more of an opportunity to reach consumers on the go. Just make sure your message is optimized for mobile so your recipients can actually read your message.
- The possibilities to grow your email list to tens of thousands of subscribers are seemingly endless. With email marketing, there is virtually nothing limiting you from expanding your database. Mail Chimp confirms that there is no limit to how large your email list can be but it is recommended that you use a high volume plan to ensure your campaigns run smoothly.
- It’s easy to create a personalized approach. Instead of sending generic messages to your entire list, you have the ability to segment and deliver specific content that certain groups are most likely to engage with.
- Following examples set by email marketing leaders like Amazon, you can store data about your target market and keep track of what your audience does so you can create offers and content that can meet a need or establish a solution to a problem they may have.
- Email helps to keep your audience informed about the latest news and offers you provide allowing them to feel more comfortable with your company and connected to your brand. Last year Nielsen released a report that indicated 28% of U.S. online shoppers subscribe to store or product emails in order to stay informed.
- Personalized email messages are the core of an effective marketing plan. Tools like Retention Science help marketers understand consumer data in order to create powerful personalized messages that build customer loyalty.
- It’s one of the most inexpensive forms of marketing, but it’s still very effective. The cost associated with email marketing depends on how many subscribers are receiving your messages.
- It is not required that you hire someone to help you with email marketing in order to become successful. By practicing simple, yet effective tactics, you can launch your own email campaigns and a strategy for success while maintaining your marketing budget.
- Unlike SMS marketing where the reader may incur a charge, emails are free to users regardless of the number of messages they receive. This gives the recipient a much higher incentive to open your emails since they have nothing to lose.
- It’s common knowledge that people are more likely to make a purchase when they have a coupon. Email coupons also help your prospects save money and drive online and in-store sales.
- You can use emails to promote yourself across a wide audience instead of purchasing expensive ad space on other websites.
- Emails are less likely to interrupt a prospect, who is probably checking his or her email several times a day anyway. The average person checks email 15 times per day more or less, increasing the chances of seeing your email message regardless of when you send it.
- In addition to people checking their email multiple times per day, it’s harder to ignore email messages than it would be to skip over a radio or television advertisement.
- Email marketing allows you to build good rapport with customers so they can look forward to receiving notifications and opening your emails to see what you have to say. Brands that maintain good customer loyalty by emailing prospects regularly include: Apple, AT&T, Hyundai, Ford and Google to name a few.
- It also paves the way for interactive marketing where recipients can forward your messages to their network and share the content with friends.
- You can insert specific, targeted calls to action in each message to help prompt readers to take action.
- Email marketing is a simple way to motivate prospects to make a purchase. According to the Direct Marketing Association, two out of three consumers have made a purchase as a result of an email.
- Recipients can easily click links and pull up products and services directly from the email message.
- Emails help remind people about sales, offers and products they are interested in.
- Unlike face-to-face sales, email marketing puts less direct pressure on the prospect to make a purchase so when they do buy, it feels like the choice was based more on their own decision and not a marketing ploy.
- You can create urgency through your email marketing campaigns by implementing limited time offers to help urge prospects to buy.
- At least 60% marketers say email marketing is producing ROI.
Email marketing is by no means a thing of the past. It’s affordable, easy-to-use and flexible allowing you to take a personalized approach when trying to reach prospects.
It’s important to stick with a platform that is easy to use and delivers analytics you need. The direct communication that email offers between you and a recipient is seemingly priceless. With more than 60% of marketers and advertisers finding success, email is still alive and well for you to utilize for years to come.