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3 Reasons Why SEO Can’t be Your Only Online Marketing Strategy

analyticsThe importance of incorporating SEO into your Houston online marketing strategy cannot be underestimated. Millions of Houston residents turn to the internet on a daily basis to find local companies that can supply products and services that they need. If your business website is not prominently listed for industry-related and localized keywords, then chances are you are missing out on reaching a lot of potential customers. However, SEO can’t be your only online marketing strategy. We’re about to explain why. But first, let’s discuss what we mean when we talk about SEO.

What is SEO and How Does it Work?

There are literally tens of thousands of websites on any given topic. When a person searches for a particular keyword (i.e. “discount appliances in Houston”), Google provides a long list of answers. However, statistics show that 90% of search engine users do not look past the answers on the first page. For this reason, it is important for a company to do everything possible (and ethical) to be on the first page of search engine results.

There are many ways in which Google determines how well a site should rank. Some factors that influence this decision are:

  • The number of inbound links a site has (that is, the number of other sites linking to yours)

  • The quality of inbound links, i.e. what type of sites are linking to your site

  • The relevancy of your site to the topic in question (this is why having content pertaining to the right topics on your site is very important)

  • Your website’s bounce rate (that is, how long people stay on your website)

  • The number of indexed pages your site has

  • Whether people are sharing your website and content on social media

If you are not familiar with how to optimize your site for search engines and all this sounds pretty foreign to you, then employing the services of a Houston SEO company can be a good idea. These types of experts can ensure that your site is properly optimized at all times so that it can earn a high position in Google and other major search engines.

However, SEO cannot be your only strategy for reaching customers via the internet. Following are three important reasons why.

1. Search engines will not buy your products.

What matters in the end is not how many people visit your website but how many of these people turn into paying customers. For this reason, your site must appeal to real people, not just search engines. SEO tactics such as keyword stuffing may temporarily boost your site’s ranking. However, they will turn away potential customers. What’s more, Google will catch on and demote your site’s standing.

2. Google is continually updating its algorithms.

Many SEO tactics that worked well yesterday do not work today, as Google continually changes the manner in which it ranks websites. However, if your website appeals to people and not just search engines, your traffic will grow as a result of referrals.

This is yet another reason why hiring experts for your SEO services is important. They should be knowledgable and up to date on the lateste agorithm changes and content marketing trends that will help you get found online, while also tying this with your other online marketing efforts.

3. Visitors’ behavior has a big bearing on your site’s ranking.

As was noted above, website bounce rate has an impact on your site’s standing in Google. If website visitors come to your site, visit various pages and are clearly engaged, this will boost your site’s standing. However, the only way to keep visitors on your web page is to provide something of value and showcase it in a customer-friendly light. Your website must have clear navigation, useful calls to action, relevant content, and be optimized for mobile.

In summary, contrary to what some experts have stated, SEO is neither dead nor a thing of the past. It can help boost your website’s standing in Google and enable you to reach customers you could not reach otherwise. However, it is important to realize that, when all is said and done, your site is for potential customers and not search engines. Make sure your content and website layout is people friendly as well as SEO friendly and you will get the results you are after.

Radio is Here to Stay: Why It Should be Part of Your Marketing Mix

dreamstime_xs_19411483In this era of social media and everything available online, there are many doomsday prophets predicting the death of older media forms such as TV, radio broadcasting and printed media. This is a very narrow-minded perspective. Social and digital forms of media are highly effective marketing tools, but they supplement radio rather than act as a substitute for it. Radio broadcasting has endured for a reason and it is still a valid marketing venue in the Houston market that every business should consider.

The Granddaddy of Marketing

Radio broadcasting was the next big thing after man discovered how to mass print material. Radio revolutionized the world of communications and inevitably the world of marketing. Since 1907, when the first audio was transmitted by means of radio signal, people have racked their brains for better ways to use this tool to persuade the population. Political, social, and economic change have all had their birth through the sounds, thoughts, and ideas passed through radio broadcasting and into the homes of people around the world.

Why Radio Is Effective

Radio advertising is effective because it focuses the human brain on one sense: hearing. Television and digital marketing do not do this. When consumers are exposed to digital or television marketing strategies, they are bombarded by many images at once. Advertisements on Facebook are posted right alongside a rant from a cousin, so consumers are not focused on the advertisement.

Radio however, appeals to the sense of hearing, and the subconscious behavior is affected by sound. Even if someone is occupied with another task while listening to the radio, say shopping in the grocery store, their ears pick up everything broadcasted by the store’s radio. What they hear is being transmitted into their brain without them even realizing. This effect is more profound when a person is a captive audience, such as a patient in a waiting room or person driving in traffic. When there are not more pressing things to do, they can actively listen to the radio.

Why It Will Continue to Be Effective

Radio broadcasting is not going away because it is the media of choice when we cannot have access to other forms of media. Many offices will allow employees to listen to the radio but not allow them personal access to the internet during work hours. Cell phone use in vehicles has been outlawed in most states, so the only safe thing to do while driving is listen to the radio. Houstonians spend huge amounts of time commuting, so if for only this fact alone, radio broadcasting can reach a majority of the population every single day.
Digital media is not always convenient to access, but radios follow us everywhere, the store, the office, the car, the school bus and many other places.
Houston businesses should not disregard the importance of radio advertising. In this age of virtually free marketing via social media outlets, the cost of online advertising in Houston has many companies unnecessarily decreasing their investments into these marketing venues. It’s important to understand the enduring quality of radio broadcasting, and determine if it’s the right option for your business.