Reaching consumers in Houston can seem difficult or even impossible for the average small business. Large online and offline companies such as Amazon and Wal-Mart have so much money to spend on advertising that it seems there is nothing a small business based in Sugar Land could do to compete with these corporate giants. Even some of your local competitors might seem like they’ve got endless budgets, far beyond your means.
However, there are some simple, cheap (or even free) and very effective ways in which a small company can effectively reach its target market, generate more leads, and close more business in Houston.
Here are a few tips on how to compete with the advertising Goliath’s of the world:
Team Up with a Local Business
Networking with a local business is one of the best ways to reach more local clients. For instance, a veterinarian can offer discount coupons for a local pet store; in turn, the local pet store can offer coupons and/or recommend customers to the veterinarian.
Such agreements are not hard to work out and offer a win-win advertising solution to both parties involved while doubling your efforts. This form of marketing is extremely effective because it targets people who are almost certain to be interested in what you have to offer.
Consider Different Online Advertising Options
Google and Facebook ads reach millions of people, but they are not necessarily the most effective form of Houston marketing. These ads are expensive and the price tag is extremely fluid, making it difficult for a local business to keep tabs on its advertising budget.
Thankfully, there are effective advertising options that are quite reasonably priced. Companies that deal in wholesale rather than retail will find that LinkedIn ads are quite effective, as they reach owners and managers of companies that would be likely to want to do business with you.
Another great form of advertising is to pay for ad space on a local, industry-related, highly-popular blog or website. You pay a certain price per month for these ads and the ads reach local people who are very likely to be interested in what you have to offer. While you might not be reaching the masses, you know that your ads are being seen by people more qualified and targeted for your message.
Stay Abreast of Marketing Options
As technology advances, Houston small business marketing options change all the time. A form of advertising that was not feasible before may be a great option now. Conversely, a form of advertising that was effective in the past may now be a waste of your hard-earned cash. Stay abreast of marketing developments, keep a close eye on how you spend your advertising budget and note the results. Doing so will enable you to do more with less money.
A small company may not be able to compete with large corporations when it comes to prime time, network advertising during the Super Bowl, but it can effectively reach a local niche market in a way that even a multi-national company would not be able to.
A Houston business owner who follows the above mentioned points will find that it does not necessarily cost a lot of money to promote a business, product or service. In fact, sometimes less expensive advertising methods lead to more creativity, which in turn can lead to better results.