10 Horrible Excuses for Not Having A Digital Marketing Plan

Business owners frequently make excuses when it comes to why they aren’t utilizing digital marketing despite the many business advantages it brings. In this post i’ll list 10 excuses businesses make regarding why they don’t engage in digital marketing and explain WHY we think not having a solid digital marketing plan is a terrible business mistake in the digital age.

1. Digital Marketing Won’t Work for My Clientele

You’ll never know until you try. There are new customers that can be reached online that cannot be reached via local or traditional marketing channels for pennies on the dollar, and it’s easy.

2. I Don’t Know What I’m Doing

That’s okay! Everyone needs to start somewhere. That’s what digital agencies like Cox Media Group Houston (shameless plug) are for. We’ve spent the time and resources to build a team of digital experts to help be an extension of your team. Why try to go at it alone?

3. I’ve Tried It Before and It Didn’t Work

Use your prior campaigns as learning experiences and don’t make the same mistakes. Expand your reach or go for a specific local target. Do research to back up your marketing strategy and to improve your chance of success.

4. We Don’t Have the Resources

Most marketing keyword campaigns will be very cheap and have a great trackable ROI when compared to print, TV and radio ads which are typically a little more difficult to track.

5. TV, Radio, Print, Etc. Has Always Worked for Us

Of course the traditional mediums of marketing are often successful. Continue to use them. You’re creating demand or reminding your target audience to use your product or service. That audience is then highly likely to go online before they come directly to you. You want to be where they are.

And with digital marketing, the reach is often for a cheap price when compared with the alternatives. It makes it a business advantage that many companies, stuck in the past, often miss out on. Don’t let it be yours!

6. Our Prospects Aren’t Very Mobile/Tech Savvy, Etc…

You’d be surprised according to the stats nearly the majority of every generation use mobile phones and internet.

  •   90% of American adults have a cell phone
  •   58% of American adults have a smartphone
  •   42% of American adults own a tablet computer
  •   63% of adult cell owners use their phones to go online
  •   34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.

Source: Pew Research Center

7. We’ve Budgeted Elsewhere

You can find room in the budget for $100-$500 for a test run on a few relevant keywords to your business. If it doesn’t suit your business needs, so be it, but the amount of customers that you can reach across the world with your businesses keyword categories makes it an undeniable way for businesses to reach new customers and expand their digital footprint.

8. We Don’t Really Use Social Media

You don’t have to, although it is recommended. With marketing campaigns such as Google Adwords and Adsense, your business can be found via Google searches and Google Maps expanding your reach and making it easier for your customers to find information about your business.

9. Our Website Doesn’t Generate a Lot of Business

Some businesses won’t benefit from a fancy website and a lot of expensive keyword campaigns but doing a small test run can surprise you and show you that maybe your website can generate business if you took a more serious look into digital marketing. Your website my not drive business, but if people don’t easily find your product or service when they search for it online, it will be your competition that they find.

10. I Don’t Know Where to Start

Do some reading and try and become more comfortable with how digital marketing works. Try reading these to get a quick understanding:

Know Enough to be Dangerous: Your Online Guide to Digital Marketing

Digital Advertising is Always Evolving: How to Stay on Top

The Five Steps of SEO 

Top 10 Digital Don’ts: Your Guide for What Not to Do

10 Facebook Best Practices for Businesses

After reading our list hopefully you have a changed mind about not implementing a digital marketing strategy. The upside is too great to not give it a shot. For retail businesses, with the amount of new customers you can generate and the cost effectiveness of your marketing efforts, digital marketing is something you can’t pass up. For other businesses it’s a great tool to direct people to you, expand your online footprint and improve the reputation around your brand.